ALWAYS SEND A COVER LETTER
Sending your resume without a cover letter is like throwing two layers of cake on a cake dish, minus the frosting. There’s no introduction. What’s presenting it? A cover letter is your chance to not only show your professionalism by even sending one, it’s a way for you to speak to the potential employer. Your cover letter has a voice, unlike your resume. So before you create one, there are a few things that you need to do.
The most efficient way to handle all of this is to get yourself a notebook and a few file folders. Label each file folder with the name of the company you’re applying to. You can keep your notes inside these folders, so when you start to draft your cover letters, you can easily refer back to this information.
What Makes A Great Cover Letter
Take the time to do some research on the company you want to work for.
This way, on your cover letter, you can mention something important that’s
happening. It could be a new purchase they’ve made, a new product they’ve
developed, or a problem they’re facing. Showing that you know something about the
company will definitely show your enthusiasm for the position. Read over the
company’s website. The “About Us” and “Press Releases” sections are the main ones
that’ll probably offer you the most information.
Obviously, on your cover letter, be sure that your contact information is
accurate. Meaning your correct name, address, telephone number and email
address. It might seem silly, mentioning this to you, but I’ve seen cover letters that
have actually left one or more of these things off, even the critical telephone
number, of all things!
Another important thing—address your letter directly to the person who’s
hiring for the position. Do your best to get the exact name of the hiring manager.
How? Call the company receptionist. Ask around. Don’t ever start your letter with
that tasteless set of words, “Dear Sir/Madam” or even worse, “To Whom It May
Concern.” Personalize it! Taking the time to find out a hiring manager’s name shows
that you have serious initiative and that you’re a resourceful person. Now if you’ve
tried and absolutely can’t get the name of the person doing the hiring, “Dear Hiring
Manager” would have to be your last resort.