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Kit Samuels--Professional Resume Writer, uses her flair for writing persuasive marketing & sales copy to create interview-winning resumes & cover letters. You can visit her website today at http://www.ksresumes.com
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Resume Cover Letter--Creating A Powerful P.S. Section
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Don’t ask me why, but it can be a strange, almost uncontrollable addiction. With any letter, whether it's sales, personal, or a resume cover letter, there are times when we can't help but shoot straight to that P.S. section and just eat it up, word for word.
With over 15 years of copywriting experience, this is something I discovered from studying and creating sales letters—what a powerful draw the P.S. section can be. I think it’s safe to say that sometimes, it draws even more attention than the headline.
Now just imagine this powerful, irresistible P.S. section placed at the bottom of your resume cover letter. Something that can magnetically draw the attention of a potential employer. Here are 5 strategic ways you can use the P.S. section on your cover letter:
Resume Cover Letter P.S. #1—Mention what you’d like to offer/discuss at the interview
Doing this can show how deeply enthusiastic you are about the position by immediately offering what helped you to succeed (and what you feel can increase business for the company) even before you’ve been hired. Some of you may disagree, feeling that if you do this, this could shoot you in the foot if the employer doesn’t agree with what you’re saying. Fair enough—then again, it could be what gets you hired. So why not take that extra step forward and use the P.S. section to state how you can benefit the company as soon as you’re called in for the interview?
P.S. “If you’d like to talk about the ideas I have (and what I’ve successfully used) to deliver a top-notch level of customer service, one that generated plenty of positive comments and ongoing business, I’m available for an earlier interview. You can reach me at (323) 294-xxxx—if I don’t hear from you by (day), I’ll give you a call.
Resume Cover Letter P.S. #2—Mention an award you’ve won
Earning an award may seem minimal, but it’s something that should stand out. I’ve seen resumes with great awards buried in paragraphs and hidden in sections. Mention the award you’ve won but take it a step further and be sure to state exactly what you did to receive the award. Make it something powerful...one that you'd like to sear into the mind of your potential employer. Don't forget, it'll be the last thing on your resume cover letter this person reads, so make it something great!
P.S. “I've earned HG School's ‘Teacher of the Year’ award for creating ‘Visitor’s Day.’ This new program allows parents of children not yet enrolled to visit the school and participate in art activities and interact with students. This program resulted in an increased enrollment 12 new students within a 10-month timeframe.”
Resume Cover Letter P.S. #3--Use a quote/testimonial
Like the P.S., quotes/testimonials have always been one of the strongest marketing strategies ever used. That another employer, manager, fellow co-worker or customer is actually willing to speak on your behalf only says great things about you.
P.S. To quote my Senior Manager at ABC Company, "Nola isn't afraid to solve problems, and whatever answers she doesn't have, she'll conduct the necessary research, and will ask questions. In other words, she always works harder than what's asked of her."
Resume Cover Letter P.S. #4--Mention something that recently happened involving the company
Keeping up with company developments shows that you have a genuine interest & a true desire to work there. You can follow a company through LinkedIn…also, if you can, check out the company's website. You may learn a few things--information about a new product, a new partnership, or a new problem they're facing.
P.S. “Congratulations on your 17% increase in sales to overseas clients. With my 8+ years of experience in international marketing, I'd love to not only help maintain this increase, but to help raise it to an even higher percentage.”
Resume Cover Letter P.S. #5--Mention your own specific company achievement
It could be a set goal and by how much you exceeded that goal…or how much money you saved for the company…or you can refer to a problem you solved and what the end result was.
P.S. “I forgot to mention that I created a protective fire attack line—this eliminated excessive flames and kept overall structural damage below $600.”
So why not try it? Use that jewel of a P.S. section on your resume cover letter to say what you'd like your potential employer to remember most.